Importance Of Domain Name In Impacting SEO And Media Marketing

In recent years, a lot has changed in the way the search engines works. To increase the online traffic and achieve search optimization, domains play an important role. Domain names are user-friendly Internet addresses of websites that can be easily read by users. Root domains, the high level in domain hierarchy, generally have extensions such as .com, .org, .net, etc. For example, The Sub-domains are a subset of the root domain and mostly precede the domain name. For example,

In order to increase the online traffic, below are some tips that are super useful in positively impacting search engine optimizations and thus helping in the marketing of a particular product or service:


Brand name and Catchy keywords:


A suitable, popular, creative and unique domain name along with the perfect inclusion of a keyword in it is the most important factor while choosing a domain name. A keyword rich domain name helps in increasing the search engine rankings substantially.

However, search engines like Google and others now associate the brand name with the keyword, making the keyword-based searches slightly redundant.

These days, brand name matters more than the domain name. Furthermore, the domain name should follow the brand name as well for better rankings in the search engines. Use of good niche domains is vital for optimized search engine results.


Correct Use of Hyphens:


It is always advisable to separate a two-word domain name with a hyphen for better readability and higher rankings. Hyphens are good for multi-word URLs deeper within the site, but they are not so much beneficial for the actual domain nowadays.


Refrain choosing the exact-match domain:


Previously companies used to choose an exact-match domains for better SEO. Search engines like Google recently changed the strategy of moving the exact match domains to lower ranks due to poor-quality content. The safe and comfortable solution for this is to choose the brand name as the domain name and earn the benefit of navigational search.


Easy to remember domain name:


Selecting a domain name that is easy to remember, short and can be easily typed is the must. This will be especially helpful for the websites that rely on word of mouth publicity. The people can easily search such domain names.


Redirecting domains:


One of the common practices for search engine optimization is to buy the web pages for their links and their redirection to another site. This has been commonly done by the websites for increasing online traffic on their sites.


Avoid numbers:


It is always better to avoid numbers in a domain name as when someone hears your domain, they might be confused whether to spell the number or to use a numeral for the exact search results.

In present times of digital searches for almost everything, brand identity is absolutely the first priority. It includes much more than keywords, unlike the earlier time when everything was just dependent on the keyword search for SEO.

Digital Mesh Of Iot In Expansion Of Technological Connections

Technological innovations are making its mark in the present times as most of the IT companies find them growing at a faster pace. The technology has improved from the past years and is helping in the advancement of the business. The Mesh is created that is related to the connection of devices through the Internet of Things. This is helping the business houses with varied apps as applications can get an embedded computing structure. This form of technical structure from IoT is helping the businesses to gain momentum ahead of their competitors. Here are some of the points that throw light on the expansion of the connections with IoT:


Growth of Omni-channel


The Internet of Things is helping in the marketing sector since the company may be a B2C or B2B company it helps in the development of omni-channel. Under this as the physical and digital world will see a convergence across multiple channels. It will assist in influencing customer behavior and helps you in leaving the traditional buying cycle. This sort of connection will help in the transformation of the marketing sector.


Migration to the Cloud


The data of the enterprises is going to be stored with the help of cloud technology as large data storage is the need of an hour. The big IT Companies are having data in megabytes, and they are storing it using the cloud technology under the IoT. The focus is on the security of the data that the engineers are working and looking forward to maintaining it.


Ambiance and Interactive User Experience


Under the ambient user experience, the synchronization of the digital mesh will provide great synergistic features and will rise above the traditional surroundings of space and time. Users will be able to talk with an application for an extended time in a multiple step sequences. Now, the companies with the help of this form of technology have to design the apps that are sound and are not discreet ones.


Usage of Artificial Intelligence


Artificial Intelligence has redefined the information technology age while maintaining an interactive connection between the user and the machines. Machine learning with the help of algorithms by diverse companies will help in the usage of the numerous communication devices. Under Internet of things, AI is helping the businesses to increase the consumers’ experience. This technological advancement is helping in the enhanced social presence, great interaction with the customers and immediate answers to your queries.


Assistance of IoT in the Device Mesh


The IT sector has already witnessed the interconnection between miscellaneous devices like tablets, mobiles, PC, Smart Watches or Laptops. With the automation of devices and arrival of the Internet of things on the scene, it is helping in developing a connection between varied non-internet related devices. This will provide users to experience the usage of the appliances, machinery, web applications, etc. in an interactive way. According to a report, by the end of the year 2020, more than 25 billion devices will be interconnected under IoT.




The IT giants are looking forward to developing technological connection betweeen various devices in order to get the best interaction between the company and the customers. With IoT, the companies in the coming years will be able to grow and develop their business and stay ahead in the competition.

Modern Aspects of Technological Computing That Will Rock in 2017

Digital Technology is facing a transformation each day as everyone likes to welcome newer technologies in the working areas. The computing trends have changed and with the ushering of a new era, the technology is going to witness latest options. The IT companies will find it easier to accomplish their work and use these techniques. Some of the trends will be carried forward from the last year to the newer year like the VR’s, Cloud computing and much more. Here are some of the latest technological aspects that one needs to see in the year 2017:


Migration to Cloud Computing


The cloud platform has undergone a great transformation in the recent years, and the IT companies prefer it because of storing a larger amount of data. However, the management and securing the ample of data will be a challenge for the companies. Even with the introduction of the AWS services, the movement of the users has been noticed as it is providing a great platform to the users by focusing on their problems and solving any kind of requirements.


Virtual and Augmented Reality


Virtual Reality and Augmented Reality will change the environment in which the people interact with others and how they respond to the software solutions. It creates immersive surroundings for the users. It is even said by the experts that in the coming time AR and VR will look further to immerse with the human senses too, as organizations will be looking forward to it during the year 2020.


Inclusion of Automation


The IT companies are going to witness the change in the automation process as it includes little documentation and accomplishing other tasks. It is evolved from the scripting tasks to the deterministic tasks. The IT companies and other government sectors in the automation process will follow heuristic designs in order to define the workloads. However, the engineers need to work in accordance with changing technology so that they can automatically place the workloads.


Commanding PC’s or Laptops


With the evolution in the computing sector, the users can now give out commands to their Windows 10 operated PC’s or Laptops. This is being done through varied apps like Siri from Apple, Google’s Assistant, Amazon’s Alexa and Microsoft’s Cortana voice related assistants. IT giants like Microsoft and Intel are working on the speech recognition system.


Introduction of Bluetooth 5


With the upcoming technology Bluetooth 5, Laptops and PC’s will be equipped with wireless communication with its help. It is related to an upgrade of Bluetooth 4.2 that will allow them to communicate easily with the PC’s that may be away 400 meters, but the actual limit is set to be nearly 120 meters by the experts. It will transfer the speed of up to 2 Mbps that is two times faster than the old technology.




The modernized computing system will help the people as well as industries to witness and use the technological changes during the year 2017 that will ease their work. The Internet is bringing everything to the people in a fast way and so these technologies in the upcoming years will change the style of working too.